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Intro
Intro
THE CASSINA
PERSPECTIVE GOES
OUTDOOR
Intro
Avant-gardism, authenticity, excellence and the combination of technological skill and local craftsmanship
expertise. Cassina’s identity is founded on solid and shared values that express the best of Italian and
international design with a cohesive, recognisable and cultured approach. Through a unique weave of
words and actions, Cassina has successfully amalgamated culture, craftsmanship and industry, reconciling
tradition with research, rigour with emotions and uniqueness with experimentation, interpreting everyday
trends thanks to its constant work on aesthetics and codification. The pioneering and free spirit that for
over 90 years has placed this company based in Meda ahead of its time, has traced a unique path — in terms
of intuition and farsightedness — through the world of interior design and architecture. In fact, in the
1950s Cassina marked the transition from artisanal manufacture to an industrial production; it was the
first company to involve the most enlightened designers and architects in exploring the effects and influences
of contemporary design with new forms; it was the only company to innovate in all areas of design,
perfecting new structural solutions and envisaging possible ways of living inspired by society, art and
fashion by focusing on the future, challenging conventions and defining new horizons.
IT
Avanguardia, autenticità, eccellenza
e connubio di capacità tecnologica e sapienza
manuale locale. L’identità di Cassina si è costruita
su valori solidi e condivisi, per esprimere il
meglio del design italiano e internazionale con
un linguaggio coerente, riconoscibile, colto.
Attraverso un intreccio peculiare di gesti e
parole, Cassina ha saputo far interagire cultura,
artigianato e industria, conciliando memoria
e ricerca, rigore ed emozione, unicità e speri-
mentazione, e interpretando le tendenze della
FR
Avant-garde, authenticité, excellence
et alliance de capacité technologique et
de savoir-faire local. L’identité de Cassina s’est
bâtie sur des va leurs solides et communes,
pour exprimer le meilleur du design italien et
international grâce à un langage cohérent,
reconnaissable, sophistiqué. Par un mélange
caractéristique de gestes et de paroles, Cassina
a su faire interagir culture, artisanat et industrie,
en combinant mémoire et recherche, rigueur
et émotion, unité et expérimentation, tout en
DE
Avantgarde, Authentizität, Exzellenz und
die Kombination aus technologischem Know-How
und lokalem handwerklichem Geschick. Die
dentität der Marke Cassina basiert auf soliden,
geteilten Werten, um das Beste des italienischen
und internationalen Designs mit einer kohärenten,
erkennbaren, gehobenen Sprache zum
Ausdruck zu bringen. Durch eine ganz spezielle
Verflechtung von Gesten und Worten hat Cassina
es verstanden, eine Interaktion zwischen Kultur,
Handwerk und Industrie in die Wege zu leiten,
