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CALIA ITALIA
Artisan mastery, the value of origins, a boost towards the future
Calia ltalia's history begins with his founder Liborio Vincenzo Calia, a skil/ed master carpenter who in 7965 started
to create and produce sofas in Matera. A sofa was supposed to be, as he loved to say, a piece of furniture where to
rest, engage in conversation, dream ... This master carpenter used to conceive new mode/s, pian and follow-up ali
manufacturing stages, teach the job to trainees, take care of customer relations.
At the end of the 70s / beginning of the 80s, Calia Italia oversteps the bonds of craftsmanship and starts designing
and manufacturing sofas at industriai levels.
In the mid 80s the company expands its sales to the whole domestic market and starts to look at Europe, succeeding
a/so in the tough French market, strongly characterized by a high quality upholstered furniture's demand.
In the following years, the company specializes in the production of the medium-high range: a product made with
the highest attention to materials and design, whose primary aim was to meet the aesthetic tastes of European
consumers.
In 7997 the company deve/ops "Centro Studi", a deve/opment and research area with personnel qualified in design
and prototypes. In 7996, by building a new 8,000 sq. mt. p/ant in Ferrandina, Valbasento (MT), Calia Italia widens
its range of mode/s, giving a further boost to the economy of the territory. In the fol/owing period of time, and
especially in the past three years, further reorganisation and technological innovation endeavours have taken the
company to a highly competitive international leve/, without ever leaving behind the artisan matrix of its products
and the strong ties with Matera and its peop/e.
Under Saverio Calia's artistic direction and Giuseppe Calia's commerciai strategy, Calia Italia is now ab/e to introduce
more than 50 new models a year, with a wide range of coverings in leather and, as of 2070, a/so in fabric: a collection
of approximately 30 different items available in over 400 colours.
Calia Italia distributes its commerciai offer to a continuous growing international market, that from Europe opens
up to the Middle East, reaching the Far East - with China, Korea and Japan at the top of the list - thanks to an overall
ltalian production located in the Murgia area of Matera, the core of the Upholstery District, and to a state-of-the-
art logistic system. Calia ltalia's finished product Automatic Warehouse is in fact the biggest in Europe, with a storage
capacity of over 20,000 seats.
