The Zanotta company, founded in 1954 by Aurelio Zanotta, has indubitably contributed in a great way to the history of Italian design. It has produced 550 projects by 120 designers including the highly regarded maestri Enzo Mari, Alessandro Mendini, Bruno Munari, Achille & Pier Giacomo Castiglioni, Gio Ponti, Marco Zanuso, Gae Aulenti and Ettore Sottsass.
In 1966 the Throw-away sofa was revolutionary as the first sofa formed in foam, made possible by technology employed by the Fiat car company and the vision of founder Aurelio Zanotta who egaged Willy Landels, the then editor of Harpers and Queen magazine, to design it. In 1967 Zanotta launched Blow, the world’s first inflatable chair and the first Zanotta product to reach a mass market. Designed by Lomazzi, D’Urbino and De Pas, Blow was inspired by pneumatic "Pop" architecture and the "poor" technology of inflatable dinghies. It became an acquirable symbol of being ‘modern’ in the 60s.
In the 1980s the firm received its third Compasso d`oro prize, for the Tonietta chair by Enzo Mari, produced with the aim of creating a mass-produced object without sacrificing fine craftsmanship and good design.