TOOY is a new brand in the lighting market. Its mission is to create products recognized as versatile and original from both an aesthetic and functional point of view. Contamination of different knowledge, attention to detail perspective gaze; TOOY is the new brand of the GIBAS Group, a young and dynamic project Made in Italy project that aims to propose, in the decorative lighting market, products which are characterized by their elegance and originality.
Under the artistic direction of Corrado Dotti, the new image of the TOOY brand proposes a collection of unique products which are stringly identifiable. Characterized by unconventional shapes with a strong aesthetic content that have the intention to offer different options to create unique and exclusive ambientations. The variety of typologies materials and colors chosen with particular attention to the new trends make the TOOY product suitable for different projects from residential to the business. TOOY is light and design in motion. A collection of objects created at the height of a collective interdisciplinary work, made of technical, industrial, commercial and aesthetic skills disclosed best to give new life to light. A project based on an idea of archetypal beauty that combines elegance, functionality and playfulness. TOOY draw together different knowledges, passions, and expertises with a fine tuned attention to detail, always focusing on the gaze perspective, creating lighting solutions that are both functional and inspiring to the eye.
Suspension lamps, wall lamps, table lamps and floor lamps that stand out for their elegance and originality. The TOOY collections, unique in their kind for the absolute quality of the materials and originality in the forms. Characterized by unconventional shapes with a strong aesthetic content that have the intention to offer different options to create unique and exclusive ambientations. TOOY’s products go beyond the standard lamps concept and are usually multifunctional. TOOY’s products are created by matching intensive design of shapes and materials to the research of materials, finishing and functionalities different from what is already in the market. Thus, TOOY “sheds light” the industry by overcoming the standard. Thanks to their huge versatility, these products are easy adaptable to new contexts, still preserving their nature. They are highly performant, yet iconic and able to make a difference in many settings. TOOY collection satisfy different needs, both in private and contract contexts. TOOY is original and easy at the same time. It’s performance, yet beauty.