Melogranoblu begins its activity in 1997 with Massimo Crema and Ermanno Rocchi who firstly give life to a decoration shop-atelier based in Verona, focused on the decoration of their own production of objects and furniture, little creations and art and craft lamps, then developing into a big international company.
Melogranoblu known for its approach of giving atmosphere for the space. It works basically with creativity and breaking the borders taking your mind into the world of fantasy, getting free from the world of dull and boring functionality.
That of Melogranoblu is an immaterial, light and transparent atmosphere, in a never sooth tension between poetry and needs, art and functionality. Objects, spaces, places take unpredictable shapes thanks to the light, the point of view, the fantasy of the viewer, in a synthesis of beauty, style, shape and technology. Thanks to its strong decorative impact, the production of Melogranoblu has been soon recognized as an extraordinary scenographic element able to completely characterize the space.