Etro launches its new line Home Interiors: the unique furnishing collection – a natural continuation of Etro fashion, sharing both its style and values. A linear and elegant furnishing collection in which exceptional materials are combined with the brand's iconic fabrics, created exclusively for this line.
Etro’s roots are firmly embedded in the textile culture. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways. The Paisley motif used to enrich the first collection was set to become the Etro mark of identity.
In 2017 Etro and Jumbo Group started a partnership to produce and distribute the new Etro Home Interiors line. Etro Home Interiors consists of lounge, dining, bedroom and outdoor furniture coherent with the style, philosophy and heritage of Etro, filled with colours, patterns and joie de vivre.
The materials, the workings and a special talent with prints are what make Etro Home Interiors unique and unrepeatable.