For more than 60 years Asiatic has been at the forefront of product development and today offers one of the widest ranges of marketable rugs in Europe, ranging from fine hand knotted wools to fashionable materials such as viscose, polyester and polypropylene. The in-house design team Asiatic focuses on trends and colours to create fashion forward and fresh new collections that are perfect for everyday living spaces.
Operating from North London head office and from two large warehouses we have over 10,000m2 of dedicated space ensuring that we have the most extensive in-stock inventory available for immediate delivery. In 2019 Asiatic is taking the collection even further, with our largest ever launch of new products.
Story Asiatic begins In 1960, when Soli Kelaty founded The Asiatic Carpet Company, supplying oriental carpets to retailers in an around London, working out of his van and his garage. Soli moved into his first premises in Finchley in 1962 and began specialising in Indian & Chinese carpets as well Persian goods.
By 1985, when Soli’s daughter Sharon joined, Asiatic was at the dawn of a new era. The father and daughter team were the first to take advantage of free trade between the UK and China, propelling Asiatic into a unique market-leading position. Soli soon opened an office in Beijing, which enabled Asiatic to lead the way in standardising product and delivering in volume. As the company grew Asiatic took on more premises, moving the OCC in 1994, when Soli’s son Freddy also joined the team.
In the years that followed, strategy Asiatic was to broaden modern rug portfolio, as the desire for traditional rugs declined, leading the market with fashion-orientated ranges. Being the first in the UK to adapt traditional rug making techniques for a contemporary market, Asiatic introduced the first of the modern Chinese collections in 1998, and we quickly became recognised as leaders and innovators, a position proudly held to this day.
In 2005, Asiatic opened it’s office in India, and the same year launched first major catalogue of modern ranges. Katherine Carnaby was launched as a retail brand in 2015, and in 2016 the Asiatic Rug Collection was published.
The Katherine Carnaby collection is part of the Asiatic Group - one of Europe’s leading manufacturers, importers and distributors of premium rugs. We are committed to quality, ethical as well as innovative manufacturing techniques from design concept through all stages of manufacture, production and delivery.
Katherine Carnaby is the creation of both an artist and a 3rd generation rug maker. The Katherine Carnaby Collection was born out of her desire to create a more premium yet accessible range of sophisticated beautiful rugs that embodies her vision of what she wanted to see on the floors of fashionable London homes.