EXHIBIT CONCEPT
The stand created for the Milan Furniture Trade Fair this year
emphasizes the craftsmanship that goes into the production
of Bertelè furniture, also providing the visitor with a unique,
enlightening experience.
The exceptional element created just for the fair is a craftsman’s
workshop in the stand, where every visitor becomes the author
of an original experience, drawn by the fragrance of the wood
and contributing original ideas to the production of a project of
interior design. Here ideas and materials Made in Italy open their
doors to the public to reveal the true creative force that resides in
every mind, without compromise and without deception, in line
with the philosophy of Bertelè Mobili.
Element of conjunction and dialogue among different rooms is a
marvelous spiral staircase, symbol of research and renewal and
expression of an interior design that does not end among the
rooms. Supreme quality and the constant search for new ideas
are also found in the colors, where the power and energy of
yellow merges with the balance and timeless classical strength
of gray.
Strict styling, definite but not overpowering taste, mysterious
charm yet with a fresh, natural fluidity tell the story of a brand that
has always interpreted excellence and class.
18
