In this first issue, the quintessence of products and places
is presented through the contemporary interpretation of
B&B Italia, and the precise gaze of two photographers such
as Tommaso Sartori and Santi Caleca.
We photographed in Paris, Munich, Milan and Barcelona.
We photographed in unexpected places, factories, unique
villas, apartments steeped in history, architectural icons:
sets where the products express themselves in their essence.
Photography gives way to a story made up of objects, places
and light because what I want to reveal is the true nature of
products, by letting them speak, and express their musicality.
The dialogue established between the object, the photographer,
the space and us is proof that B&B Italia communicates with
the power of contemporaneity and beauty. It does not require
frills or to be pigeonholed into a precise style and even historic
products can become novelties.
Views is the perfect medium for expressing the vision of
B&B Italia through its products, designers and styles.
Views will tell stories, worlds and impressions.
Piero Lissoni
In 2022 B&B Italia
steps up to the mic
again with a magazine,
— Views.
ISSUE #01
