Artemide is well aware of the role that customers and all the
stakeholders play in the Group’s choices when defining and
pursuing its objectives. For this reason, by actively listening to the
needs of its stakeholders, it is able to anticipate their expectations
with the goal of defining a strategy that aims at creating value for
everyone in the medium to long term.
Artemide has always paid particular attention to listening, fostering
dialogue and the transparent reporting of its activities through
specific engagement activities that seek to understand and
anticipate new trends and needs on the behalf of the customer
and final consumer. In particular, the Group has numerous internal
communication tools that provide a space for sharing ideas,
suggestions, contents and updates. Among these, Artemide
Cloud is a tool that allows Group employees to share material
and information, and the distribution network and website vistors
to download documents according to personalized access levels.
The Group has always invested in research and development
with the aim of ensuring a strong relationship of trust with its
customers and providing them with the best possible experience
in terms of quality and service offering.
Artemide constantly communicates with the media and trade
magazines, through interviews, presentations and dedicated
events. Moreover, the brand is committed to contributing to the
promotion of information campaigns relating to technological
innovations, sector news or any actions taken in favour of the
community and environment. This is done to encourage greater
transparency and involvement of the main stakeholders within
the Artemide reality.
In the following page a table with the main dialogue initiatives is
reported:
Stakeholder’s map and materiality analysis
Stakeholders
Engagement tools and communication
Customers
Centres of research
End-users
Media
Human Resources
Suppliers
Architects and designers
Local Community
Financial Institutions
Regulatory entities and
Public Administration
Schools and universities
↗ Website, catalogues
↗ Events invitations, fairs and collections presentations
↗ Custom design solutions
↗ Meetings at the showrooms
↗ Websites and catalogues
↗ Campaigns of communication
↗ Artemide Cloud
↗ Constant dialogue with HR and the other functions
↗ Training programmes
↗ Channel for the gathering of violations and regulation signals of the Group
↗ Artemide Cloud
↗ Cooperation on research and development of new design solutions
↗ Contamination for ideas and needs for the use of space
↗ Internships and traineeships promotion
↗ Projects with important universities and schools in Italy
↗ Definition and sharing of technical and qualitative standards.
↗ Sharing of know-how
↗ Interviews
↗ Company events and trade fairs
↗ Press and workshop
↗ Donations and Sponsorships
↗ Collaborations with organisations and non-profit entities
for supporting solidarity initiatives
↗ Institutional website
↗ One-to-One Meetings
↗ Relations with entities
↗ Formal communications
↗ Constant dialogue and specific meetings
A R T E M I D E : T H E H U M A N & R E S P O N S I B L E L I G H T
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