Life will be better with the right light.
The Human
and
Responsible Light
ADV Campaign, 1998
The relationship between humans, light and
environment has always been central to Artemide's
vision. Over the years, this principle has aimed not
only at the well-being of the individual and his/her
perception of spaces, but also it has confronted
the environmental sustainability and it has focused
on understanding the attention to nature and to all
living beings.
Light is the source of life. It feeds man, space,
and the whole Planet. It marks the rhythms of our
lives. It is an element that can sustain and improve
environmental, perceptive and social quality.
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