1.
DESIGN THE USER EXPERIENCE
2.
IMPROVE GEO LI-FI
LIGHTING PLANNING
3.
COLLECT & ANALYZE
BIG DATA
PUSH NOTIFICATION
(SENDING OF CONTENTS)
INDOOR NAVIGATION
(PEOPLE GUIDING)
SPACE MANAGEMENT
(HEAT MAPS)
WE ARE RESPONSIVE
WE ARE CONNECTED
WE ARE EXPERT
Geo LI-FI
NODE 1
WOMAN END-USER:
SENDING TARGETED CONTENTS
NODE 2
MAN END-USER:
SENDING TARGETED
CONTENTS
NODE 1
GENERAL END-USER:
SENDING TARGETED CONTENTS
ABOUT A SPECIFIC FIELD
Artemide is able not only to design the right light for every space but also to propose innovative
applications of the Geo Li-Fi technology introducing specific multi-level solutions for any application
fields, generating unexpected experiences for engagement, interaction and inspiration.
Geo Li-Fi technology is not a product-specific standard solution but an open platform for the creation
of new services. It’s capable to be integrated into multiple products and systems within Artemide
collections to combine the perfect lighting solution with an innovative interpretation of interaction.
The Geo LI-Fi App, especially designed by Artemide, processes and transforms the contents received
through light into useful information, services, or interactions. It can also refer to external links, thus acting
as a bridge towards more in-depth analyses that help us to interpret and understand spaces we live in.
It is able to support a contextualized, real-time and tailored experience for the single user giving the
possibility to select specific information, marketing and communication contents.
They can be related for example to what we are lighting or directions to drive visitors through spaces.
Geo Li-Fi ensures much greater precision in tracking the position – within a few centimetres, rather
than one metre. This allows very accurate and punctual localization of the position of the signal
receiver.
The Geo Li-Fi technology can be used to provide information, as well as to collect data: it allows
to create heat maps that recognize people in space, track their positions, record motion times and
generate useful information on space use. It therefore works as a service for space users and as a tool
for space operators.
With Geo Li-Fi data is transmitted by
the lamp through visible light, which is
modulated according to the 0-1 binary
signal, at the basis of all digital electronic
communication. While the frequency of
these light impulses cannot be perceived
by the human eye, it generates a signal
that the camera of any smart device can
receive. Communication travels one way
(from the lighting appliance to the device)
and the bit rate is limited. The transmitted
information should be quite “light” and
therefore simple. It can be a static
content, such as a message or an image,
as well dynamic one, such as a video.
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