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> > Arketipo

Arketipo

80

Arketipo: Yearbook 2021, 11 285

ARKETIPO•FIRENZE
020 / 021
2021 YEARBOOK
MASTERS OF MINDFULNESS • GIUSEPPE VIGANÒ
My journey with Arketipo began when I answered an advert ‘looking for a designer.’ The brief was simple enough, to design a sofa. Naturally, a sofa is more
than a simple concept so I put together something different, something that would stand the test of time, something that would represent the values of
Arketipo, that something was Auto-reverse.
It combines all the principles of an Arketipo design, but for me, what it really does is unleash a powerful, secret weapon, attention to detail. When others
look to detail as an addition, Arketipo looks to it as a point of strength and subtle elegance.
"La cura dei dettagli è un nostro fondamento."
Il mio viaggio con Arketipo è iniziato rispondendo a un annuncio di ricerca di un designer. Il brief era abbastanza semplice: progettare un divano.
Naturalmente, un divano è qualcosa di più di un semplice concetto, per cui ideai qualcosa di differente, qualcosa che avrebbe resistito alla prova del tempo,
che avrebbe rappresentato i valori di Arketipo: Auto-Reverse.
Combina tutti i principi di un design Arketipo ma, per me, quello che fa veramente è mettere in azione una potente arma segreta: l’attenzione ai dettagli.
Mentre per altri i dettagli sono un’aggiunta, per Arketipo sono un punto di forza e di discreta eleganza.
"Attention to detail is a
principle to our core."
Giuseppe Viganò
Preliminary studies for Auto-Reverse, sofa (2011)
design by G.Viganò
Preliminary studies for Barracuda, armchair (2016)
design by G.Viganò.
Barracuda, armchair 2017
design by G.Viganò.
Auto-Reverse, sofa 2013
design by G.Viganò

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