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> > Arketipo

Arketipo

80

Arketipo: Yearbook 2019, 6 251

YEARBOOK 2019
ARKETIPO / FIRENZE
009
008 /
INTRODUCTION
«Expect the unexpected»
What becomes clear with every page turned, every product examined
is this, ours is a collection that is a journey. A leap through time in
styles and delivery; a play on materials, textures and colours; a way to
dismantle what is expected into something completely unexpected.
Nothing is left to chance. We take what is our Florentine inspiration
to new and provocative ways, we dance between the lines of design
and vision, we’re precious about our fabrics and leather and still
champion complex and creative wood and metal works.
We don’t stand still, we make difficult decision because being truly
unique means to skirt around perfection. Perfection is after all, bland.
Ours is a demonstration of the artisan who meets the artist and the
result is this: uniqueness in every design.
Ciò che diventa chiaro pagina dopo pagina, dopo ogni prodotto
esaminato è questo: la nostra collezione è un viaggio. Un salto nel
tempo, un gioco di materiali, trame e colori; un modo per tramutare
ciò che è prevedibile in qualcosa di completamente inaspettato.
Niente è lasciato al caso. Portiamo la nostra maestria ﬁorentina
verso strade nuove e provocatorie, balliamo tra i ﬁli del design e
nuovi scenari, orgogliosi dei nostri tessuti e pellami creando opere
complesse e creative con legno e metallo.
Non ci fermiamo, prendiamo decisioni difficili perché essere veramente
unici signiﬁca girare intorno alla perfezione. Ma la perfezione a se
stante è dopotutto, noiosa. La nostra è la dimostrazione che quando
l’artigiano incontra l'artista il risultato non puo che essere unicità di
ogni realizzazione.
«Aspettatevi l'inaspettato»

CAROLA

Andreu World

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Arketipo

Yearbook 2019 6 of 251

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