CHAPTER IV / RITUALS
PERFECTION � COMPULSIVE � DISORDER
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ARKETIPO � FIRENZE
Th e rules of feng shui state that wood is the element of
yin and yang; a balance of masculine and feminine, a
material that combines strength and fl exibility representing
“beginnings, new life, and new growth.” In furniture
design, never has a material had such a unique application
and understanding; whether you are an artisan craft ing
with hand tools or a factory that manipulates with heat and
stain, wood is a universal element understood by everyone
that comes into contact with it.
Th ere is a sensory appreciation that we all feel; wood
is one of the fi rst materials that humans come into
contact with. Th ink back to your favourite childhood
toys, those passed through generations, found in storage
boxes and shown in old family photos. Th ey all contain
a relationship with the basic material that we have spent
years reconnecting through our designs and focus.
For us, wood is about the connection between past and
present. A sensory overload of Proustian magnitude. We
feel it every time we use it, we understand its power and
fragility , we know that we must champion what wood can
do to any design of any living space.
Wood is what connects to the earth, a feeling that we must
embrace, respect and rejoice.
«We have spent years reconnecting through
«We have spent years reconnecting through
our designs and focus»
our designs and focus»
