CHAPTER IV / RITUALS
PERFECTION � COMPULSIVE � DISORDER
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ARKETIPO � FIRENZE
It would be too easy to talk about colour without taking
a moment to discuss how as a sensation, as an essential
element of the Arketipo way, it can’t be underestimated.
Because colour is nearly everything; it is sty le, it is
function it is almost a way of life, especially to our
masters like Luciano and Tommaso.
We embrace colour. Whether it’s the terracott a roofs to the
pastel wall colours of Emilia Romagna, the emerald green
that drips from the mountain side pierced with yellow and
orange in Amalfi , lime and red in Sicily, blue and violet in
Tuscany and Veneto. Colour isn’t just a feature, it’s what
makes us human. Colour adds human-interest patina.
But to really experience colour, you need to go beyond sight.
It sounds strange and we get that, but it’s true. Because
colour can be felt emotionally, but to physically experience
colour, is all about material.
We know this because we work with the experts that can
make a thread patt ern intrinsic to the way we experience
our products. A team of master craft speople where colour
and material collide to provide an ever embracing sensation,
one that understands the power of touch, the sensation of
colour; all in one deft fi rst impression.
Ours is a hive mentality of fabric knowledge and design,
tapping into individual and group elements, selecting
patt erns that bring pieces to life and taking instruction in
the best application. Th is is what experiencing Technicolour
is about; multi-sensory and our mission is to make you
experience it, make you experience the Arketipo way.
«Colour isn’t just a feature,
«Colour isn’t just a feature,
it’s what makes us human»
it’s what makes us human»
Searching for originality and uniqueness is
also something we look for in our suppliers
who also look for inspiration everywhere.
From drawings of nature, we get the right
mixture for our thread colour.
Our textiles come from Tuscan weavers
to guarantee product continuity and
a that they are 100% Italian.
