CHAPTER III / PERFECTIONISTS
PERFECTION • COMPULSIVE • DISORDER
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ARKETIPO • FIRENZE
What do you do and how long have you been working
with Arketipo?
Seven years. My duty is to give upholstery the same
performance, softness and quality of fashion items. Before
starting to work with Arketipo, my focus was to serve
fashion companies only. Lorenzo had the drive and intuition
that upholstery deserved the same attention to detail.
What is Arketipo for you?
A company that won’t stop learning or growing; one that is
proud to test and place quality at the heart of the product.
For us, it’s a partner that pushes us to question our own
business in a positive way, and impact us in the right way
for every project we embark upon.
When thinking about your craft, what do you obsess
about?
The raw material. How we select it, treat it, understanding
where it comes from and how we can use it impacts our day
to day. Is it up to our standards? That’s my obsession.
What is an excellent product made of?
For me, a product that combines softness, support and great
tactile feel over time.
How do you achieve perfection?
With a lot of patience and a lot of trial and error.
«An excellent product
combines softness,
support and great
tactile feel over time»
