CHAPTER III / PERFECTIONISTS
PERFECTION • COMPULSIVE • DISORDER
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ARKETIPO • FIRENZE
What is an excellent product made of?
People make the difference; our craftsmen are special, you
can see it in the way they approach their jobs, it adds to the
final product.
How do you achieve perfection?
They say ‘practice makes perfect’. So I guess we will keep
on practicing.
What do you do and how long have you been working
with Arketipo?
Fifteen years. I help clients getting what they want from our
products, it’s relationship management from start to finish.
What is Arketipo for you?
An Italian-born, international luxury brand. One that
continues to ask questions, develop new ideas, challenging
the normality of the luxury furniture industry.
When thinking about your craft, what do you obsess
about?
Clients and numbers. One is the emotional connection, the
other is the logical, pragmatic association. Our products are
outstanding, to be that way requires rigor and attention;
attention to the customer needs and the service required,
rigor in how we achieve it from the numbers. We are here
to develop a long lasting relationship.
«Attention to the customer needs»
