CHAPTER II / MASTERS OF MINDFULNESS
PERFECTION � COMPULSIVE � DISORDER
038 /
039
ARKETIPO � FIRENZE
Auto-reverse sofa, 2013
design by G.Viganó.
«One million combinations»
«One million combinations»
“My journey with Arketipo began when I answered an advert
‘looking for a designer.’ Th e brief was simple enough, to design
a sofa. Naturally, a sofa is more than a simple concept so I
put together something diff erent, something that would stand
the test of time, something that would represent the values of
Arketipo, that something was Auto-reverse.”
“It combines all the principles of an Arketipo design, but for
me, what it really does is unleash a powerful, secret weapon,
att ention to detail. Maybe it’s not such a secret weapon, but it
remains one that permeates the business and everyone involved
in the design to the production of the product; especially the
production.”
Th e outcome is a design classic with quality to its core. One where
the principles of touch and the idea of creative expression are
given to a product that works with our more primitive, yet
powerful emotion, joy.
Th is fashion forward concept by Giuseppe Viganó is more than
an elegant piece of furniture, it’s one that allows you to play
with form and sty le. Auto-reverse is not just creative, it shapes
the environment you and your ideological mindset works. It
doesn’t ask questions, it provides a solution that plays with all
the emotions.
A soft , two tone, touch, chromatic look and feel that combines
leather and fabric, incorporated with a four-way zip, rendering
the stationary into the living.
“For me, what Arketipo does is take my design, something which
has been thought throughout and then elevate by incorporating
their corporate culture by making them bett er. Th e execution of
the material, to the feel and petina of the slightest detail; there
are few others who can do what is needed to make design,
function, form all work in unison like one of my designs.”
Preliminary studies for
Auto-Reverse, sofa (2011)
design by G.Viganò
