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> > Arketipo

Arketipo

80

Arketipo: Newbook 2019, 4 53

Preliminary renders of Nascar armchair (2018)
Preliminary renders of Self Control and Starman sofas, (2018)
«Design is the
main character»
Un design iconico è il risultato di tuto, tranne che della fortuna.
Al centro del processo c’è il Designer, un navigatore della moda di
ogi, un esploratore del passato, un avventuriero nel futuro.
Ciò richiede una comprensione dell’equilibrio e dell’identità, una
visione chiara e ordinata del domani - in sintesi: consapevolezza, per
superare le pressioni di un mondo così spesso schiavo dell’eccesso.
«Il design è
protagonista»
An iconic design is the result of anything but luck. At the very
heart of the process is an individual Designer, a navigator of today’s
fashion, an explorer of the past, an adventurer into the future.
It involves a comprehension of what we cannot see, an understanding
of balance and identit, a clear and unclutered vision of tomorrow—
in sum, a mastery of mindfulness to overcome the pressures of a
world so ofen in thrall to excess.
«Nascar refers to the seats of
racing cars. »
- Leo Dainelli -
«Nascar rimanda ai sedili delle
auto da corsa. »
- Leo Dainelli -
«Starman and Self Control
are about curves.»
- Ludovica + Roberto Palomba -
«Le linee curve
caratterizzano Starman e
Self Control.»
- Ludovica + Roberto Palomba -
NEWBOOK 2019
ARKETIPO / FIRENZE
004 / 005
INTRODUCTION

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