Anglepoise: Abandon Darkness 2022, 31 32

DESIGN MANIFESTO
PRINCIPLE 1: IN EVERYTHING WE DO WE FIRST UNDERSTAND WHY
Our products look like they do because they solve a human problem,
serving a purpose, fit for the task in hand.
PRINCIPLE 2: IT’S BETTER TO DO ONE THING EXCEPTIONALLY WELL
Focus brings learnings, experience and knowledge.
PRINCIPLE 3: DURABILITY IS A JOY
We build using methods and materials that will last. Our products are
guaranteed for life because we feel things should last a lifetime...and even
beyond.
PRINCIPLE 4: WE CREATE PRODUCTS THAT ARE RESPONSIVE AND
ENCOURAGE INTERACTION
We choose materials and details that invite the human touch, that are a
pleasure to use. We design for elegance, proportion, balance and finger
tip responsiveness.
PRINCIPLE 5: WE DESIGN TO CREATE A SMILE
The objects that become treasured possessions in our lives, are the ones
that somehow we become attached to - that make us smile.
PRINCIPLE 6: WE PURSUE OPENNESS
We want everyone we interact with to feel part of us. We pursue
feedback to learn, adapt and always improve everything we do. We foster
collaborations with like minded partners, for the greater good.
PRINCIPLE 7: AUTHENTICITY WITH DELIGHT
We will remain true to our iconic heritage guided by the original principles
and ideas that created the Anglepoise. But we will aim to constantly
surprise and delight within that authentic vision. After all we do want to
make people smile when using our products
PRINCIPLE 8: LOVED BEYOND A LIFETIME
In short we are led by the overriding principle of taking The Long View and
of growing a company and creating products that are built to last. Even to
be loved, for a lifetime and beyond.
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