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Doors

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> > Alias

Alias

60

Alias: Journal Update 2025, 19 40

Alfredo Häberli
Illustration SEC
by Alfredo Häberli
Salone del Mobile Milano 2008
Legnoletto / Legnomobile (out of catalogue)
1979
2025
ARCHIVE
ALIAS
EN
“My creative collaboration with Alias has always been characterised by
the search for new typologies, the discovery of innovative materials or
the recovery of forgotten themes. The dynamics of this teamwork, often
triggered by a shared lunch, a stimulating visit to an exhibition or directly
in the Alias workshops, reflect the spirit of the company. A spirit that is
deeply rooted in the passion and commitment of the entire team. This
bond has accompanied us for almost three decades and continues to dri-
ve us forward, guided by our motto: Alias, Something Else!”
Alfredo Häberli
IT
“La mia collaborazione creativa con Alias è sempre stata caratterizzata
dalla ricerca di nuove tipologie, dalla scoperta di materiali innovativi o
dal recupero di temi dimenticati. Le dinamiche di questo lavoro di squa-
dra, spesso innescate da un pranzo condiviso, da una visita stimolante
a una mostra o direttamente nei laboratori Alias, riflettono lo spirito
dell’azienda. Uno spirito che è profondamente radicato nella passione
e nell’impegno di tutto il team. Questo legame ci ha accompagnato per
quasi tre decenni e continua a farci progredire, guidati dal nostro motto:
Alias, Something Else!.”
Alfredo Häberli

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Alias

Journal Update 2025 19 of 40

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