[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"catalog-poltrona-frau-fornasetti-vanity-fair-xc-image-edition-2024":3,"$f54gFciXR1FznWJVNft3TqcXl0B8GYbPbga8lnvghe78":65},{"id":4,"title":5,"slug":6,"image":7,"source":8,"brand_name":9,"brand":10,"brand_slug":11,"file_size":12,"pages":13,"pages_count":60,"matched_pages":61,"match_count":62,"two_pages":63,"show_text":64},24251,"Fornasetti Vanity Fair XC Image Edition 2024","poltrona-frau-fornasetti-vanity-fair-xc-image-edition-2024","\u002Fmedia\u002Fimages\u002Fe2\u002F1e59f64b2c8dfcf426718ae8a8d486-28f47e00a6.1.png","http:\u002F\u002F127.0.0.1:8000\u002Fprivate\u002Ffiles\u002Fe1\u002F5a81f7e93a38fe03d6d143acf9d5ac-28f47ca12a.pdf","Poltrona Frau",393,"poltrona-frau","7.3 MB",[14,17,21,25,29,33,37,41,45,49,53,57],{"image":7,"text":15,"number":16},"Vanity Fair XC \nImagine Edition\n",1,{"image":18,"text":19,"number":20},"\u002Fmedia\u002Fimages\u002Fe2\u002F1e59f64b2c8dfcf426718ae8a8d486-28f47e00a6.2.png","2\n",2,{"image":22,"text":23,"number":24},"\u002Fmedia\u002Fimages\u002Fe2\u002F1e59f64b2c8dfcf426718ae8a8d486-28f47e00a6.3.png","4\nPoltrona Frau and Fornasetti launch the first \ncollaboration between these two historic \nItalian brands with a re-interpretation of the \niconic Vanity Fair XC armchair, animated by \nFornasetti's surreal illustrations, in a limited \nand numbered edition of 50 pieces. \nThe dreamlike illustrations taken from the vast \nFornasetti archive - which remain the heart \nand soul of the Fornasetti brand - are true \nmarvels of ingenuity that speak to the power \nof the artistic mind and have been developed \nspecifically for the Fornasetti x Poltrona Frau \nVanity Fair XC Imagine Edition.\nIt marks the beginning of a journey that \ncombines design, craftsmanship, technology \nand creative flair.\n",3,{"image":26,"text":27,"number":28},"\u002Fmedia\u002Fimages\u002Fe2\u002F1e59f64b2c8dfcf426718ae8a8d486-28f47e00a6.4.png","6\nFornasetti x Poltrona Frau\n7\nVanity Fair XC Imagine Edition\n",4,{"image":30,"text":31,"number":32},"\u002Fmedia\u002Fimages\u002Fe2\u002F1e59f64b2c8dfcf426718ae8a8d486-28f47e00a6.5.png","8\nFornasetti x Poltrona Frau\nA natural encounter between two \nexpressions of high craftsmanship \nand Italian creativity: 112 years \nof know-how and a desire to \nexperiment on one side, free \ncreativity to roam through time and \nstyle on the other. A collaboration \nthat enriches the world of luxury in \ninterior design.\nSince the early 1950s, Fornasetti \nhas established itself in the world \nof interior decoration for its unique \nstyle: a refined and original visual \nlanguage characterized by a \ncultured classicism, metaphorical, \nand surreal humor. An invitation to \nexpressive freedom that transforms \nfurniture and furnishings into \nmysterious and richly meaningful \ndomestic presences.\nThe dream that becomes reality. \nThe sun and moon rising over \nswirling clouds is a typical dreamlike \ntheme of Fornasetti prints, drawn \nfrom the vast historical archive \nof the maison and specially \nreworked for the Vanity Fair XC. \nThe white Pelle Frau® ColorSphere® \nImpact Less is decorated using a \nsophisticated method akin to silk-\nscreen printing. Poltrona Frau \nemploys digital printing that \naccentuates the intricate hand-\ndrawn motifs by Fornasetti, resulting \nin a slight and pleasant relief to \nthe touch.\nPOLTRONA FRAU AND FORNASETTI\nA DREAM AMONG THE CLOUDS: \nIMAGINE REALITY\n",5,{"image":34,"text":35,"number":36},"\u002Fmedia\u002Fimages\u002Fe2\u002F1e59f64b2c8dfcf426718ae8a8d486-28f47e00a6.6.png","10\nFornasetti x Poltrona Frau\n11\nVanity Fair XC Imagine Edition\n",6,{"image":38,"text":39,"number":40},"\u002Fmedia\u002Fimages\u002Fe2\u002F1e59f64b2c8dfcf426718ae8a8d486-28f47e00a6.7.png","12\nFornasetti x Poltrona Frau\n13\nVanity Fair XC Imagine Edition\n↑↗ Vanity Fair XC Imagine Edition, Pelle Frau® ColorSphere® Impact Less\nThe design of the Vanity Fair \narmchair dates to 1930, inspired by \nRenzo Frau's original designs, the \nfounder of Poltrona Frau. \nOfficially called 'model 904', but \nknown since 1984 as Vanity Fair, \nthis armchair has become one \nof the universal icons of Italian \ndesign. It remained a centerpiece \nof the brand's collection until \n2020, when the company celebrated \nthe 90th anniversary of the Vanity \nFair armchair and asked designer \nRoberto Lazzeroni to readapt it for \nthe 21st century.\nThe Pelle Frau® Impact Less leather \nis crafted with the utmost respect \nfor sustainability criteria, starting \nfrom an innovative tanning process \nthat reduces the use of water and \nchemicals. Additionally, renewable \nenergy sources are employed in the \nproduction process. \nVANITY FAIR XC \nPELLE FRAU® IMPACT LESS: \nINNOVATION AND SUSTAINABILITY\n",7,{"image":42,"text":43,"number":44},"\u002Fmedia\u002Fimages\u002Fe2\u002F1e59f64b2c8dfcf426718ae8a8d486-28f47e00a6.8.png","14\nFornasetti x Poltrona Frau\n15\nVanity Fair XC Imagine Edition\n↖↑ Vanity Fair XC Imagine Edition, Pelle Frau® ColorSphere® Impact Less\n",8,{"image":46,"text":47,"number":48},"\u002Fmedia\u002Fimages\u002Fe2\u002F1e59f64b2c8dfcf426718ae8a8d486-28f47e00a6.9.png","17\n16\n\"Even as a young child, people used to tell \nme that I had my head in the clouds. \nSo, I replicated the clouds from an old print in \nmy bedroom and used them as wallpaper and \ndecoration on various objects. The sun, with \nits face and stylised rays, is one of the themes \nmy father interpreted obsessively, to the point \nthat it became a Fornasetti icon. When I sat \non the Vanity Fair armchair, I felt like I was on \na cloud and began to daydream. Then, as if \nby magic, I met with Poltrona Frau and I was \nfascinated by this company that manages to \ncombine manual craftsmanship with state-of-\nthe-art technology. It was a chance to revisit \nmy youth and return to the clouds, yet another \nexample of \"practical madness\". \n— Barnaba Fornasetti\n    Art Director of Fornasetti\n",9,{"image":50,"text":51,"number":52},"\u002Fmedia\u002Fimages\u002Fe2\u002F1e59f64b2c8dfcf426718ae8a8d486-28f47e00a6.10.png","19\nPoltrona Frau e Fornasetti: due storici \nmarchi italiani per la prima volta insie-\nme con una reinterpretazione della ico-\nnica poltrona Vanity Fair XC, animata \ndalle surreali illustrazioni Fornasetti e \nprodotta in una serie limitata e nume-\nrata di 50 pezzi. \nLe immagini oniriche tratte dal vasto \narchivio Fornasetti - cuore e anima del \nmarchio - sono vere e proprie meravi-\nglie dell'ingegno che mostrano la po-\ntenza dell'immaginazione artistica e \nsono state sviluppate ad hoc da Forna-\nsetti x Poltrona Frau per questa edizio-\nne della Vanity Fair XC Imagine Edition.\n \nTecnologia, artigianalità e visioni sur-\nreali si fondono così in uno dei simboli \ndel design italiano.\nPOLTRONA FRAU E FORNASETTI\nUn incontro naturale tra due espres-\nsioni dell'alto artigianato e della crea-\ntività italiana: 112 anni di know-how e \nvoglia di sperimentare da un lato, cre-\natività libera di spaziare nel tempo e \nnello stile dall'altro. Una collaborazio-\nne che arricchisce il mondo del lusso \nnell'arredamento d'interni.\nFin dai primi anni `50, Fornasetti si è \nimposto nel mondo della decorazio-\nne di interni per il suo stile unico: un \nlinguaggio visivo, raffinato e originale, \ncaratterizzato da un classicismo colto, \nmetaforico e humour surreale. Un invi-\nto alla libertà espressiva che trasforma \nmobili e oggetti d'arredo in presenze \ndomestiche misteriose e ricche di si-\ngnificato.\nUN SOGNO TRA LE NUVOLE:\nIMAGINE REALITY\nIl sogno che si trasforma nella realtà. \nIl sole e la luna che sorgono da un tur-\nbinìo di nuvole sono un tema onirico ti-\npico delle stampe Fornasetti, tratto dal \nvasto archivio storico della maison che  \nè stato rielaborato appositamente per \nla Vanity Fair XC.\nLa candida Pelle Frau® ColorSphere® \nImpact Less è decorata con un sofisti-\ncato metodo simile alla serigrafia. Pol-\ntrona Frau usa una stampa digitale che \npermette di sottolineare gli intricati \nmotivi disegnati a mano da Fornasetti \ne risultare con un leggero e piacevole \nrilievo al tatto.\nVANITY FAIR XC\nIl design della poltrona Vanity Fair risa-\nle al 1930, tratto dai disegni originali di \nRenzo Frau, il fondatore dell'azienda. \nUfficialmente chiamata “modello 904” \nma conosciuta da sempre come “Vanity \nFair”, la poltrona è diventata una del-\nle icone universali del design italiano. \nÈ rimasta il fulcro del catalogo fino al \n2020, quando l'azienda, in occasione \ndel 90° anniversario di Vanity Fair, ha \nchiesto al designer Roberto Lazzeroni \ndi ripensarla per il XXI secolo.\nPELLE FRAU® IMPACT LESS: INNOVA-\nZIONE E SOSTENIBILITÀ\nPelle Frau® Impact Less, innovativa \ngrazie a un processo di concia soste-\nnibile che elimina il cromo e riduce l'u-\nso di acqua e sostanze chimiche, viene \nrealizzata utilizzando fonti di energia \nrinnovabile.\n“Fin da bambino mi dicevano che ave-\nvo la testa tra le nuvole. Così ho repli-\ncato le nuvole da una vecchia stampa \nnella mia camera da letto e le ho usa-\nte come carta da parati e come de-\ncorazione su vari oggetti. Il sole, con \nil suo volto e i suoi raggi stilizzati, è \nuno dei temi che mio padre interpreta-\nva in maniera quasi ossessiva, tanto \nda diventare un'icona di Fornasetti. \nQuando mi sono seduto sulla poltro-\nna Vanity Fair, mi sono sentito come \nsu una nuvola e ho iniziato a sognare \na occhi aperti. Poi, come per magia, \nho incontrato Poltrona Frau e sono ri-\nmasto affascinato da questa azienda \nche riesce a coniugare l'artigianalità \ncon la tecnologia più avanzata. \nÈ stata l'occasione per rivivere la mia \ngiovinezza e tornare tra le nuvole, en-\nnesimo esempio di 'pratica follia'.”\n— Barnaba Fornasetti, \n    Direttore artistico di Fornasetti\n55 \u002F 21\"¾\n97 \u002F 38\"¼\n68 \u002F 26\"¾\n48 \u002F 19\"\n63 \u002F 24\"¾\n100 \u002F 39\"¼\n100 \u002F 39\"¼\n5163115\nVanity Fair XC\n",10,{"image":54,"text":55,"number":56},"\u002Fmedia\u002Fimages\u002Fe2\u002F1e59f64b2c8dfcf426718ae8a8d486-28f47e00a6.11.png","CONTACTS\nPoltrona Frau S.p.A\na socio unico\nSede legale in Meda (MB) \nVia Luigi Busnelli 1 \n20821 Italy\nSede operativa in Tolentino (MC) \nVia Sandro Pertini 22 \n62029 Italy\nTel. +39 0733 909.1 \nFax +39 0733 971600\nwww.poltronafrau.com\nCREDITS\nProject developed by the \nMarketing & Communications dept. \nof Poltrona Frau spa\nLifestyle CGI Photography\nStudio Nuvole\nStill-life Photography\nAlessio D’Aniello - Poltrona Frau\nPost production \u002F Color selection \nPan Group Milano\n© POLTRONA FRAU 2024\nPoltrona Frau reserves the right \nto modify the products and the \ncomponents in this price list,\nwithout any prior notice.\nCompany with certified Quality \nManagement System in accordance \nwith ISO 9001, certified \nEnvironmental Management System\nin accordance with ISO 14001, \ncertified Occupational Health  \nand Safety Management System  \nin accordance with BS OHSAS \n18001, certified Chain of Custody \nSystem in accordance with Forest \nStewardship Council® FSC-\nSTD-40-004 (FSC-C153281).\nCompany subject to management  \nand co-ordination of Haworth Italy \nHolding 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