[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"catalog-alias-news-2019":3,"$f54gFciXR1FznWJVNft3TqcXl0B8GYbPbga8lnvghe78":77},{"id":4,"title":5,"slug":6,"image":7,"source":8,"brand_name":9,"brand":10,"brand_slug":11,"file_size":12,"pages":13,"pages_count":72,"matched_pages":73,"match_count":74,"two_pages":75,"show_text":76},7570,"News 2019","alias-news-2019","\u002Fmedia\u002Fimages\u002F55\u002F0ed7d521f5c7c73b4ffda897cccc9e.1.png","http:\u002F\u002F127.0.0.1:8000\u002Fprivate\u002Ffiles\u002F35\u002Fbb58ab80ab354b675ae5d166698b1a.pdf","Alias",952,"alias","4.5 MB",[14,17,21,25,29,33,37,41,45,49,53,57,61,65,69],{"image":7,"text":15,"number":16},"NEWS 2019\n",1,{"image":18,"text":19,"number":20},"\u002Fmedia\u002Fimages\u002F55\u002F0ed7d521f5c7c73b4ffda897cccc9e.2.png","2\n3\nTIME 04\nALUZEN SOFT 06\nE LA NAVE VA 10\nTRIGONO 14\nNEW LADY SOFT 18\nKOBI SOFT 20\nDRY 22\n",2,{"image":22,"text":23,"number":24},"\u002Fmedia\u002Fimages\u002F55\u002F0ed7d521f5c7c73b4ffda897cccc9e.3.png","5\nIT L’antica arte degli origami, \nquella che fa vivere la carta \nattraverso minuziose piegature \nmanuali, ha ispirato Time, la \npoltrona disegnata da Alfredo \nHäberli per Alias. Il principio di \nquesto progetto, infatti, si basa \nsulla trasformazione di un semplice \nfoglio bidimensionale in una \nscocca tridimensionale. \nTime nasce da un gesto, quello \nche il designer compie nel dar \nforma a una scocca di grande \nequilibrio stilistico e dalle evidenti \ncaratteristiche ergonomiche. La \nfustellatura del foglio, realizzato \ncon un sandwich di legno e \ncompositi, consente un incastro \nperfetto delle parti e restituisce \nun disegno avvolgente ed \nergonomico. \n \nEN The ancient craft of origami, \nthe art that transforms paper into \na variety of shapes by folding \nand sculpting it, provided the \ninspiration for Time, the armchair \ndesigned by Alfredo Häberli \nfor Alias. The basic principle \nof this project, in fact, is the \ntransformation of a simple two-\ndimensional sheet into a three-\ndimensional shell. \nTime was born of the gesture \nthat the designer makes in giving \nshape to a shell characterised by \ngreat stylistic balance and unique \nergonomic characteristics. The \ndie-cutting process performed \non the sheet, which consists \nof a sandwich of wood and \ncomposites, enables the parts \nto be fitted together seamlessly, \nand creates a highly ergonomic, \nenveloping design. \nDE Die antike Kunst des Origami, \ndie das Papier in minutiösen \nvon Hand ausgeführten \nFaltbewegungen zum Leben \nerweckt, war die Inspiration für \nden Sessel Time, den Alfredo \nHäberli für Alias entworfen \nhat. Das Prinzip dieses Projekts \nbasiert auf der Veränderung eines \neinfachen zweidimensionalen \nBlatts in ein dreidimensionales \nGehäuse. \nTime entsteht aus der Geste des \nDesigners beim Formen einer \nStruktur, die sich durch eine \ngroße stilistische Harmonie und \nklar erkennbare ergonomische \nEigenschaften auszeichnet. \nDas Stanzen des Blattes, \nzusammengesetzt aus einem \nKernverbund aus Holz und \nVerbundmaterialien, erlaubt die \nperfekte Verbindung der Teile und \nresultiert in einem umhüllenden \nund ergonomischen Design. \nFR L’art ancestral de l’origami, \nqui fait revivre le papier à travers \nde minutieux pliages manuels, a \ninspiré Time, le fauteuil dessiné \npar Alfredo Häberli pour Alias. En \neffet, le principe de ce projet est \nbasé sur la transformation d’une \nsimple feuille bidimensionnelle en \nune coque tridimensionnelle. \nTime est le résultat d’un geste : \ncelui que le designer accomplit \npour donner forme à une coque \nextrêmement équilibrée sur \nle plan du style et résolument \nergonomique. Le découpage de la \nfeuille, réalisée dans un sandwich \nde bois et matériaux composites, \npermet un emboîtement parfait \ndes éléments et restitue un dessin \nenveloppant et ergonomique. \nTIME\nAlfredo Häberli\n",3,{"image":26,"text":27,"number":28},"\u002Fmedia\u002Fimages\u002F55\u002F0ed7d521f5c7c73b4ffda897cccc9e.4.png","7\nIT Il segno elegante e leggero \ndi Ludovica e Roberto Palomba \nreinterpreta le linee rigorose e \ngeometriche del divano modulare \nAluZen in un ottica di comfort \ne relax, dando vita al nuovo \nAluZen Soft: che grazie ad una \nserie di mensole e contenitori si \nconfigura come un elemento isola \nmultifunzionale.\nLa struttura in alluminio, che \nnella sua esasperazione lineare, \nrichiama un certo minimalismo \ngeometrico, ospita un sistema \ndi cuscini morbidi e importanti, \ndisegnati per rispondere ai requisiti \ndi ergonomia e comfort. \nSchienale, seduta e braccioli si \nintegrano in un blocco unico e \navvolgente, che sembra sfiorare il \npavimento senza mai raggiungerlo. \nIl rivestimento in tessuto o pelle \nrivela raffinate caratteristiche \nartigianali tipiche della manifattura \nAlias, come la profilatura \nperimetrale dei cuscini che \nevidenzia l’ortogonalità dei piani \ned esalta la purezza dei volumi.  \n \nEN With their light, elegant style, \nLudovica + Roberto Palomba \nreinterpret the rigorous, geometric \nlines of modular sofa AluZen and \nachieve a new level of comfort \nand relaxation, giving life to \nAluZen Soft, which, thanks to a \nseries of shelves and containers, \nacquires the configuration of a \nmultifunctional island.\nThe aluminium structure, whose \nmarkedly linear design brings \nto mind a certain geometric \nminimalism, accommodates a \nsystem of soft, imposing cushions, \ndesigned to meet ergonomics and \ncomfort requirements. \nThe back, seat and arms of the \nsofa all coalesce into a single, \nenveloping shape, which seems \nto reach down to the floor but in \nactual fact never reaches it. \nThe fabric, or leather, upholstery \nfeatures the handmade \ncharacteristics typically associated \nwith Alias products, such as the \npiping around the perimeter of the \ncushions, which underscores the \northogonality of the flat surfaces \nand exalts the purity of the \nvolumes.  \nDE Das elegante, leichte Zeichen \nvon Ludovica und Roberto \nPalomba ist eine Neuinterpretation \nder strengen, geometrischen Linien \ndes modularen Sofas AluZen mit \ndem Focus auf mehr Komfort und \nEntspannung. So entsteht das \nneue AluZen Soft, das sich dank \neiner Reihe von Konsolen und \nBehältern als multifunktionales \nInselelement präsentiert. Die \nAluminiumstruktur, die in ihrer \nlinearen Strenge einen gewissen \ngeometrischen Minimalismus \naufweist, ist ausgestattet mit \neinem System weicher, großer \nKissen, die den Anforderungen \nder Ergonomie und des Komforts \nentsprechen Rückenlehne, \nSitzfläche und Armlehnen \nergänzen einander in einem \neinzigen, umhüllenden Block, \nder den Fußboden zu berühren \nscheint, ohne mit ihm in Kontakt \nzu gelangen. Der Stoff- oder \nLederbezug offenbart elegante, \nfür Alias typisch handwerklichen \nEigenschaften; zum Beispiel das \nRandprofil der Kissen, das die \nrechtwinkligen Ebenen betont \nund die Reinheit der Volumen \nhervorhebt.  \n \nFR Le trait élégant et léger de \nLudovica et Roberto Palomba \nréinterprète les lignes rigoureuses \net géométriques du canapé \nmodulaire AluZen dans une \noptique de confort et relax, en \ncréant le nouveau AluZen Soft qui, \ngrâce à une série de consoles et de \nrangements, se veut un élément-\nîlot multifonctions.\nLa structure en aluminium, dont \nl’extrême linéarité rappelle un \ncertain minimalisme géométrique, \naccueille un système de coussins \nsouples et surdimensionnés, \nconçus pour répondre à des \nexigences d’ergonomie et de \nconfort. \nLe dossier, l’assise et les accoudoirs \ns’intègrent dans un seul bloc \nenveloppant, qui semble effleurer \nle sol sans jamais l’atteindre.  \nLes revêtements en tissu ou cuir \nrévèlent des caractéristiques \nartisanales raffinées, typiques de la \nmanufacture Alias, tout comme le \nprofilage des coussins, qui met en \névidence les plans orthogonaux et \nla pureté des volumes.   \nALUZEN SOFT\nRoberto & Ludovica Palomba\n",4,{"image":30,"text":31,"number":32},"\u002Fmedia\u002Fimages\u002F55\u002F0ed7d521f5c7c73b4ffda897cccc9e.5.png","AluZen Soft has a fascinating, unquenchable hybrid identity, which meets the needs of present-day \ninterior design, where functions overlap and the environments are always changing. \n8\nALUZEN LOW TABLE\nR. & L. Palomba\nALUZEN SOFT\nR. & L. Palomba\nSPAGHETTI\nG. Belotti\nALUZEN BENCH\nR. & L. Palomba\n9\n",5,{"image":34,"text":35,"number":36},"\u002Fmedia\u002Fimages\u002F55\u002F0ed7d521f5c7c73b4ffda897cccc9e.6.png","E LA NAVE VA\nAtelier Oï\n11\nIT Atelier Oï entra nella squadra \ndei designer Alias con il divano “e \nla nave va”. \nIl percorso di ricerca e l’approccio \ncostruttivista dei designer svizzeri \nè coerente al DNA di Alias che \nprivilegia i principi costruttivi al \ndisegno formale. \nIl divano è strutturato con un \nsistema di doghe a vista ispirato \nalla struttura degli scafi nautici \nin legno, le centine elastiche \nsorreggono i cuscini e sono fissate \na due binari in legno sospesi su \neleganti piedi in alluminio.\nLe forme sono riportate alla loro \nessenza per favorire l’attenzione \nsui materiali, che assumono essi \nstessi una forte componente \nstilistica. Il principio costruttivo \ndi “e la nave va”, basato sulla \nmoltiplicazione di un elemento, si \nesprime in un design decisamente \ngrafico che viene declinato in un \ndivano e in una poltrona.\nEN Atelier Oï joins the team of \nAlias designers with their sofa “e \nla nave va” (literally, and the ship \nsails on).  The journey of search \nand the constructivist approach \nof the Swiss designers goes well \nwith the DNA of Alias, a company \nthat has always given priority to \nconstruction principles over formal \ndesign requirements. The structure \nof the sofa uses a system of visible \nslats inspired from the construction \nof wooden boat hulls: elastic \nribs support the cushions and \nare secured to two wooden rails \nsuspended on stylish aluminium \nfeet. Shapes are reduced to their \nvery essence, putting the accent \non the materials, which take on \ngreat stylistic significance. The \nconstruction principle of “e la nave \nva”, based on the multiplication \nof an element, finds expression \nin a graphic design which is \nconcretised in a sofa and an \narmchair. \nDE Das Atelier Oï wird mit dem \nSofa „e la nave va“ Teil des \nDesigner Teams von Alias. \nDie Recherche und der \nkonstruktivistische Ansatz der \nSchweizer Designer entspricht \ndem DNA von Alias, das \ndie  konstruktiven Prinzipien \ngegenueber dem formalen \nDesign bevorzugt. Die Struktur \ndes Sofas besteht aus einem \nSystem von sichtbaren Lamellen, \nähnlich wie die Holzstruktur von \nBootskielen. Die elastischen Rippen \nstützen die Kissen und sind an \nzwei Holzschienen befestigt, die \nan eleganten Aluminiumfüßen \nbefestigt sind. Die Formen sind \nauf ihre Essenz reduziert, um \ndie Aufmerksamkeit auf die \nMaterialien zu lenken, die eine \nstarke Stilkomponente darstellen. \nDas Konstruktionsprinzip von \n„e la nave va“ basiert auf der \nMultiplikation eines Elements und \nkommt in einem sehr grafischen \nDesign zum Tragen, das sich in \neinem Sofa und einem Sessel \noffenbart.\nFR Atelier Oï rejoint l’équipe des \ndesigners Alias, en dessinant le \ncanapé “e la nave va”. \nLe parcours de recherche et \nl’approche constructiviste de ces \ndesigners suisses sont cohérentes \navec l’ADN d’Alias, qui privilégie \nles aspects de la construction par \nrapport au dessin formel.  \nLe canapé est structuré à partir \nd’un système de lattes apparentes, \ninspiré des coques de bateaux en \nbois. Les nervures élastiques qui \nsupportent les coussins sont fixées \nà deux rainures en bois, suspendus \nà d’élégants pieds en aluminium.\nLes formes sont ramenées à leur \ncaractère essentiel pour attirer \nl’attention sur les matériaux, qui \njouent à leur tour un important \nrôle esthétique. Le principe de \nconstruction du projet “e la nave \nva”, basé sur la multiplication \nd’un élément, s’exprime à travers \nun design résolument graphique, \ndécliné en canapé et fauteuil.\n",6,{"image":38,"text":39,"number":40},"\u002Fmedia\u002Fimages\u002F55\u002F0ed7d521f5c7c73b4ffda897cccc9e.7.png","“e la nave va” is a vibrant project, which interacts with those who use it in a \nmarvellous balance between formal elegance and ergonomics. \n12\nE LA NAVE VA\nAtelier Oï\nKAYAK TABLE\nPatrick Norguet\n13\n",7,{"image":42,"text":43,"number":44},"\u002Fmedia\u002Fimages\u002F55\u002F0ed7d521f5c7c73b4ffda897cccc9e.8.png","15\nIT Nel binomio artigianalità e \ntecnologia si racconta la visione di \nAlias, che Michele De Lucchi riesce \na intrepretare con abilità magistrale \nperché rappresenta il suo modus \noperandi. A dar forma in maniera \nconcreta alla perfezione di tale \ndualismo è il progetto trigono, \nche consolida la lunghissima \ncollaborazione fra il creativo e \nl’azienda.\nSe De Lucchi incarna il concetto \ndi homo faber contemporaneo, \nil suo divano è un concentrato di \nsaperi e di arti. La componente \nmanifatturiera è interpretata \ndalla struttura in legno a \nvista, quella tecnologica dalla \nraffinata sperimentazione sui \ntemi di leggerezza e resistenza, \nquella artistica dall’esperienza \nemozionale scaturita da una forma \nsorprendente. \nEN The combination of \ncraftsmanship and technology \nembodies the vision of Alias, \nwhich Michele De Lucchi interprets \nmasterfully, since it matches his \nmodus operandi. Tangible shape \nto the perfection of this dualism \nis given by trigono, a project \nstemming from the longstanding \ncollaboration between Alias and \nthe designer.\nIf De Lucchi may be seen as the \nepitome of the contemporary \nhomo faber, his sofa embodies \nthe most diversified skills, arts \nand knowhow. Manufacturing \nexpertise is interpreted by \nthe visible wooden structure, \ntechnological excellence finds \nexpression in the refined way \nthe themes of light weight and \nsturdiness are explored, and the \nartistic component is revealed by \nthe emotional experience born of \nan astounding shape. \nDE Die Kombination aus \nHandwerkskunst und Technologie \nerzählt die Geschichte von \nAlias, den Michele De Lucchi \nmit meisterlichem Geschick \ninterpretiert, indem er seinen \nModus Operandi darbietet. Das \nTrigono-Projekt, das die sehr lange \nZusammenarbeit zwischen dem \nDesigner und dem Unternehmen \nkonsolidiert, prägt die Perfektion \ndieses Dualismus auf konkrete \nWeise. Wenn De Lucchi das \nKonzept des zeitgenössischen \nHomo Faber verkörpert, ist sein \nSofa ein Konzentrat aus Wissen \nund Kunst. Die handwerkliche \nKomponente zeigt sich in der \nStruktur aus sichtbarem Holz, die \ntechnologische Komponente in der \nausgefeilten Experimentierfreude \nder Themen Leichtigkeit und \nWiderstandsfähigkeit. Die \nkünstlerische Komponente \nhingegen durch die emotionale \nErfahrung, welche aus der \nüberraschenden Form entspringt. \nFR Le binôme maîtrise artisanale\u002F\ntechnologie véhicule la \nphilosophie d’Alias, que Michele \nDe Lucchi parvient à interpréter \nmagistralement car il constitue son \nmodus operandi. La perfection \nde ce dualisme est concrètement \nincarnée par le projet trigono, \nqui consolide une très longue \ncollaboration entre son designer et \nl’entreprise.\nSi De Lucchi retranscrit la \nnotion d’homo faber des temps \nmodernes, son canapé est un \nconcentré de savoir-faire, d’art \net de technique. La composante \nmanufacturière est représentée par \nla structure apparente en bois ; la \ntechnologie s’exprime au travers \nd’une expérimentation raffinée \nsur les thèmes de la légèreté \net de la résistance ; la vocation \nartistique naît de l’expérience \némotionnelle procurée par une \nforme surprenante.  \nTRIGONO\nMichele De Lucchi\n",8,{"image":46,"text":47,"number":48},"\u002Fmedia\u002Fimages\u002F55\u002F0ed7d521f5c7c73b4ffda897cccc9e.9.png","The confluence of different geometries, the interplay of solid and empty volumes characterise trigono, \nwhose appearance changes constantly depending on the point of view of the observer. \n16\nTRIGONO\nMichele De Lucchi\nKAYAK TABLE\nPatrick Norguet\n17\n",9,{"image":50,"text":51,"number":52},"\u002Fmedia\u002Fimages\u002F55\u002F0ed7d521f5c7c73b4ffda897cccc9e.10.png","19\nIT La complessa relazione tra \ndesigner e prodotto che anima \nil mondo della progettazione è \nuna sfida che non ha mai fine; in \ncontinua evoluzione young lady è \nun bellissimo esempio di una storia \nche si rinnova. \nCosì è stato anche il rapporto \nfra Paolo Rizzato e la serie di \nsedute Lady che ha disegnato per \nAlias nel 1993. Una collezione in \ncontinuo divenire che è iniziata \ncon Young Lady in paglia di \nVienna, è proseguita con i tavoli, la \nvariante in cuoio New Lady, per poi \narrivare a New Lady Soft.\nNew lady soft testimonia la \ncapacità di Paolo Rizzatto nel \ncreare progetti intramontabili \nche possano evolversi nel tempo \nsenza mai perdere il loro fascino. \nPassato e presente si incontrano \nin uno scambio perfetto fra \nricerca stilistica e sperimentazione \ntecnologica.\nEN The intricate relationship \nbetween designer and product, a \nkey factor in the world of design, \nis a challenge that never ends. \nEvolving incessantly, young lady is \na beautiful example of a story that \nrenews itself. \nThis was the case with the \nrelationship between Paolo Rizzato \nand the series of Lady seats that \nhe designed for Alias in 1993. A \ncollection in continual progress, \nwhich began with Young Lady in \nVienna straw, continued with the \ntables and a leather variant, New \nLady, and has now produced New \nLady Soft. New lady soft bears \nwitness to Paolo Rizzatto’s capacity \nto create ageless projects that \nevolve over time without losing \nany of their original appeal. Past \nand present blend in a perfect \ntrade-off between stylistic \nsearch and technological \nexperimentation. \nDE Die komplexe Beziehung \nzwischen Designer und Produkt, \nwelche die Welt des Designs \nbelebt, ist eine nie endende \nHerausforderung. Young lady \nentwickelt sich immer weiter und \nist ein wunderbares Beispiel für \neine Geschichte, die sich stets \nerneuert. So auch die Beziehung \nzwischen Paolo Rizzato und der \nStuhlkollektion Lady, welche \ner 1993 für Alias entwarf. Eine \nin beständiger Entwicklung \nbefindliche Kollektion, die mit \nYoung Lady in Wiener Geflecht \nbegann und weitergeführt wurde \nmit den Tischen, der Variante \nNew Lady in Leder und schließlich \nNew Lady Soft. New Lady Soft \nbelegt Paolo Rizzattos Fähigkeit \nzur Erschaffung unvergänglicher \nProjekte, die sich im Laufe \nder Zeit weiterentwickeln, \nohne ihre Faszination zu \nverlieren. Vergangenheit und \nGegenwart begegnen sich in \neinem perfekten Austausch von \nStilrecherche und technologischer \nExperimentierfreude.\nFR Le rapport complexe entre le \ndesigner et le produit – au cœur \nde l’univers de la création – est \nun défi sans fin. En perpétuelle \névolution, young lady est un \nexemple très réussi d’une histoire \nqui se renouvelle. \nIl en a été de même pour le \nrapport entre Paolo Rizzatto et \nla série d’assises Lady, qu’il a \ndessinée en 1993 pour Alias. \nCette collection, qui évolue \nconstamment, a débuté par Young \nLady en paille de Vienne, s’est \npoursuivie par les tables et une \nvariante de New Lady en cuir, pour \narriver aujourd’hui à New Lady \nSoft. New Lady Soft témoigne \nde la capacité de Paolo Rizzatto \nde créer des objets intemporels, \nqui évoluent dans le temps, sans \njamais perdre leur charme. Passé \net présent se rencontrent dans \nun échange idéal entre recherche \nde style et expérimentation \ntechnologique.\nNEW LADY SOFT\nPaolo Rizzatto\n",10,{"image":54,"text":55,"number":56},"\u002Fmedia\u002Fimages\u002F55\u002F0ed7d521f5c7c73b4ffda897cccc9e.11.png","21\nKOBI SOFT\nPatrick Norguet\nIT Ispirandosi alla tradizione delle \nsedie in fil di ferro, Patrick Norguet \nha creato l’iconica collezione di \nsedute kobi che negli anni si è \narricchita di molte interpretazioni \ndel progetto originario. La \nstruttura elegante e leggera che \nricorda un’architettura sospesa \nè rimasta invariata, così come il \ntelaio che avvolge elegantemente \nla scocca: le finiture e i dettagli, \ninvece, hanno rivelato le molte \nidentità di questa seduta. \nKobi soft è la nuova seduta di \nquesta grande famiglia che nel \ntempo si è aggiudicata importanti \nriconoscimenti. Il progetto riprende \nil disegno e le proporzioni di kobi, \nma in questo caso la seduta è un \nelemento pieno in poliuretano \nespanso ed è completamente \nrivestita in tessuto o pelle. \nLa nuova seduta arricchisce \nla collezione di una nuova \ntipologia che privilegia comfort e \nsemplificazione del design.\nEN Drawing his inspiration from \nthe tradition of wire chairs, Patrick \nNorguet created kobi, the iconic \ncollection of seats, which, over \nthe years, has been enriched \nwith numerous interpretations of \nthe original project. The elegant, \nlightweight structure that brings \nto mind a suspended architectural \nobject has remained unaltered, \nand so has the frame enveloping \nthe shell. The finishes and the \ndetails, instead, reflect the many \nidentities of this chair.\nKobi soft is the newcomer in this \ngreat family, which has received \nnumerous awards through the \nyears. While the design and the \nproportions are the same as in the \noriginal kobi, the seat is a solid \nelement in foamed polyurethane \nand is fully covered with fabric or \nleather. The new seat enriches the \ncollection with a new shape that \nputs the accent on comfort and \nsimplified lines.\nDE Inspiriert von der Tradition \nder Stuehle aus Eisendraht, hat \nPatrick Norguet die legendäre \nStuhlkollektion kobi kreiert, \ndie im Laufe der Jahre durch \nviele Interpretationen des \nursprünglichen Projektes bereichert \nworden ist. Die elegante und \nleichte Struktur, die an eine \nschwebende Architektur erinnert, \nist unverändert geblieben, ebenso \nwie der Rahmen, der das Gestell \nelegant umhüllt: die verschiedenen \nOberflächen und Details haben \njedoch die unterschiedlichen \nPersönlichkeiten dieses Stuhls \ndeutlich gemacht. Kobi soft ist \nder neue Stuhl aus dieser großen \nFamilie, die im Laufe der Zeit \nwichtige Preise gewonnen hat. \nDas Projekt berücksichtigt das \nDesign und die Proportionen \nvon kobi , aber in diesem Fall ist \nder Stuhl jedoch ein komplett \naus Polyurethanschaum und \nist vollständig mit Stoff oder \nLeder bezogen. Der neue Stuhl \nbereichert die Kollektion um \neinen neuen Typ, der Komfort \nund Vereinfachung des Designs \nprivilegiert.\nFR En s’inspirant des chaises \ntraditionnelles en fil de fer, Patrick \nNorguet a créé la collection \niconique d’assises kobi, qui \ns’est enrichie au fil du temps \nde nombreuses interprétations \nde son projet d’origine. La \nstructure élégante et légère, \nqui n’est pas sans rappeler une \narchitecture suspendue, est restée \ninchangée, tout comme le cadre \nqui enveloppe élégamment la \ncoque. En revanche, les finitions \net les détails révèlent les multiples \nidentités de cette assise.\nKobi soft est la nouvelle assise de \ncette grande famille, récompensée \npar de nombreux prix prestigieux. \nCe projet reprend le dessin et les \nproportions de kobi mais, dans \nce cas, l’assise est un élément \nplein en polyuréthane expansé, \nentièrement revêtu de tissu ou \ncuir. Cette assise vient enrichir \nla collection d’une nouvelle \ntypologie, qui privilégie le confort \net la simplification du design.\n",11,{"image":58,"text":59,"number":60},"\u002Fmedia\u002Fimages\u002F55\u002F0ed7d521f5c7c73b4ffda897cccc9e.12.png","23\nIT Era il 1987 quando Alberto \nMeda sperimentava su alcuni \nprodotti di Alias l’uso di materiali \ncompositi: la fibra di carbonio sulla \nsedia light light e il poliuretano \ncompatto costampato con il \nmetallo sul tavolo dry. Partendo da \nuna forma d’ispirazione zoomorfa \nestremamente sintetica, un nodo \nche risolve l’ancoraggio delle due \ngambe e dei sostegni del piano, \nMeda ha disegnato il tavolo dry. \nOggi, dopo oltre trent’anni, quel \nprogetto torna protagonista delle \ncollezioni Alias per raccontare \nla capacità dell’azienda di far \nincontrare leggerezza stilistica e \ntecnologia d’avanguardia.\nL’elegante base in alluminio si \nsnoda in una forma seducente \ngrazie a un giunto che diventa \nil dettaglio chiave dell’intero \nprogetto. Il piano in cristallo risolve \nin un solo elemento la funzionalità \ndell’oggetto e la sua componente \nestetica, lasciando intravedere la \nbellezza della struttura.\nEN It was 1987 when Alberto \nMeda began experimenting with \nthe use of composites in various \nAlias products: carbon fibre in \nthe light light chair and compact \npolyurethane co-moulded with \nmetal in his dry table. \nTaking his cue from an extremely \nincisive zoomorphic form of \ninspiration, a node anchoring \nthe two legs and the table top \nsupports, Meda designed dry. \nNow, more than thirty years on, \nMeda’s table returns to play a lead \nrole in Alias furniture collections, \nto embody the company’s capacity \nto combine stylistic lightness and \nleading-edge technology.\nThe elegant aluminium base \nunfolds in a seductive form thanks \nto a joint that becomes the key \ndetail of the entire project. The \ncrystal glass top concretises in a \nsingle element the functionality \nof the object and its aesthetic \ncomponent, as it affords a glimpse \nof the beauty of the structure. \nDE Im Jahr 1987 experimentierte \nAlberto Meda an einigen \nProdukten von Alias mit der \nVerwendung von Verbundmaterial: \nFür den Stuhl light light nutzte er \nKohlenstofffaser und für den Tisch \ndry kompaktes Polyurethan, das \nmit Metall im Verbund geformt \nwurde. Ausgehend von einer \nextrem synthetischen tierähnlichen \nForm, einem Knoten für die \nVerankerung der zwei Beine und \nder Stützen der Tischplatten, \nentwarf Meda den Tisch dry. \nHeute, dreißig Jahre danach, \nist dieses Projekt erneuter \nHauptdarsteller der Kollektionen \nvon Alias und zeigt, wie das \nUnternehmen stilistische \nLeichtigkeit und technologischen \nFortschritt miteinander verbindet.\nDer elegante Aluminium-Sockel \nentfaltet sich in verführerischer \nForm dank einer Verbindung, die \nzum zentralen Detail des gesamten \nProjekts wird. Die Tischplatte aus \nKristallglas löst in einem einzigen \nElement die Funktionalität des \nObjekts und die ästhetische \nKomponente und lässt die \nSchönheit der Struktur erkennen.\nFR En 1987, Alberto Meda \ntestait l’utilisation des matériaux \ncomposites sur certains produits \nAlias : la fibre de carbone pour sa \nchaise light light et le polyuréthane \ncompacte co-estampé avec \nle métal pour sa table dry. À \npartir d’une forme d’inspiration \nzoomorphe extrêmement épurée \n– un nœud qui assure l’ancrage \ndes deux empiètements et des \nsupports du plateau – Meda a \ndessiné sa table dry. \nTrente ans après, ce projet \nretrouve sa place de choix dans \nles collections Alias pour véhiculer \nla capacité de l’entreprise à allier \nlégèreté du style et technologie de \npointe.\nL’élégant empiètement en \naluminium se développe dans \nune forme séduisante, grâce à \nun joint qui devient un détail clé \ndu projet. Le plateau en verre \nincarne à lui seul la fonctionnalité \net la composante artistique de \ncet objet, en laissant entrevoir la \nbeauté de sa structure.\nDRY\nAlberto Meda\n",12,{"image":62,"text":63,"number":64},"\u002Fmedia\u002Fimages\u002F55\u002F0ed7d521f5c7c73b4ffda897cccc9e.13.png","24\nTIME\nE LA NAVE VA\nALUZEN SOFT\ndesigned by Alfredo Häberli \ndesigned by Atelier Oï\ndesigned by Ludovica e Roberto Palomba\n103\n85\n35\n79\n143\n88\n72\n40\n65\n160\n95\n42\n88\n72\n40\n260\n65\n270\n95\n42\n160\n95\n42\n65\n95\nDiscover the complete collection on alias.design\n65\n190\n95\n42\n65\n190\n95\n42\n125\n80\n110\n115\n41\n80\n245\n115\n41\n190\u002F245\n25\nTRIGONO\nDRY\ndesigned by Michele De Lucchi\ndesigned by Alberto Meda\n58\n80\n44\n65\n52\n52\n76\n45\n36\n57\n65\n120\u002F150\u002F170\n80\n38\n58\n80\n44\n65\n52\n52\n88\n48\n59\n45\n160\u002F180\n80\n72\nNEW LADY SOFT\nKOBI SOFT\ndesigned by Paolo Rizzatto\ndesigned by Patrick Norguet\n",13,{"image":66,"text":67,"number":68},"\u002Fmedia\u002Fimages\u002F55\u002F0ed7d521f5c7c73b4ffda897cccc9e.14.png","26\nDesign \nAlias s.r.l.\nPhotography \nBeppe Brancato\nStudio Phototecnica\nCopywriting \nSilvia Tiraboschi \n \nPrinted by \nGrafiche Antiga\nMarch 2019\nfollow us\nAlias s.r.l.\nvia delle Marine 5\n24064 Grumello del Monte, Italy \ntel. +39 035 44 22 511 \ninfo@alias.design \nalias.design\nEach Alias product is made in Italy in accordance \nwith a quality process meeting regulations 9001 \nISO Policies have been put in place in order to \nminimize the environmental impact at every \nstage of production.\nOgni prodotto Alias viene realizzato in Italia \nall'interno di un processo di qualità rispondente \nalla norma 9001 ISO. Alias minimizza l’impatto \nambientale attraverso politiche che coinvolgono \nogni fase del suo operato.\nJedes Alias Produkt wird in Italien nach \neinem Qualitätsverfahren hergestellt, das der \nNorm 9001 ISO entspricht. Durch besondere \nAufmerksamkheit auf jede Phase der Produkion \nminimiert Alias die Umweltbelastung.\nChaque produit Alias a été réalisé en Italie dans \nle cadre d'une procédure de qualité qui répond \nà la norme 9001 ISO. 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